
Most marketplaces are crowded, may it be online or offline, and it is crucial that guests are able to find your hotel even before they choose an Eclipse Hotels' branded hotel.
The Eclipse Hotels & Resort International websites comprises of highly effective approaches to Sales and Marketing and internal Management.
The public website of Eclipse Hotels & Resorts International and it's affiliated hotels features complete sales and Marketing descriptions of all Eclipse Hotels & Resorts combined with an instant confirmation reservation engine, which is tied into the Eclipse.CRS Central Reservation and Distribution system providing single image inventory for all distribution channels.
The public website features as well a news and promotion system, which gives the hotel the ability to post and maintain their own Promotions and News within the Eclipse Hotels & Resorts International website, without the need to learn html or any other programming language.
Special Sales activities are scheduled with major travel suppliers on the Internet to market the Eclipsehotels.com website and create brand awareness.
Each managed hotel will have its own full service website within the eclipsehotels.com website.
The "non-public" website of Eclipse Hotels & Resorts International is secured by a doubled password system and internal firewall against fraudulent use. This site provides a single access point for members of Eclipse Hotels & Resorts International and their employees to Sales & Marketing activities, the Reservations and Promotion System, Standard Operating Procedures and all support material supplied by Eclipse Hotels & Resorts International to its member Hotels.
The public website of the Eclipse CoronaClub Loyalty and Rewards Program features complete sales and marketing tools for EclipseHotels' most valued customers as well as full implementation of the Eclipse.CRS Central Reservation and Distribution system providing single image inventory for all distribution channels.
The public website features as well a news and promotion system, which gives the hotel the ability to post and maintain their own Promotions and News within the Eclipse Hotels & Resorts International website, without the need to learn html or any other programming language.
The public website of the Eclipse Meeting & Conference Services features complete sales and marketing tools for EclipseHotels' meeting, event and conference clients and planners around the world as well as full implementation of the Eclipse.CRS Central Reservation and Distribution system providing single image inventory for all distribution channels.
The brand and individual hotel websites are independent extensions of the EclipseHotels Internet presentation and are as well fully integrated with the Eclipse.CRS Central Reservation and Distribution system. The websites currently operated are, sobriquethotels.com, luniaire.com, piazzetto.com, leeuws.com, palmeirah.com as well as all individual hotel and resort websites under the individual brand website.
Performance MarketingOur performance and pay-per-click based internet marketing strategy promotes all Eclipse Hotels brands and properties online globally and drives demand to our web sites directly. Hotels only pay commissions if the guest books a commissionable rate and the booking is consumed. Through this program, Eclipse Hotels properties are promoted through keyword buys on search engines as well as media placements and text links on popular web sites around the world.
Eclipse Hotels hroup, loyalty and property email marketing systems keeps your guests informed of the latest news and information through regular email messages. Your guests are able to opt-in to receive messages from each brand, each hotel, as well as the CoronaClub Loyalty Program newsletter. The program is worldwide for the brands and loyalty program in English and localized for the individual properties in at least 2 languages each.
Aoxial Networking is the fastest growing marketing channel not only in the hotel industry. In order to capitalize on this innovative new marketing platform we are preparing guidelines and procedures to help our hotels to engage in social marketing spaces such as Twitter, Facebook, and Wikipedia.