Sales & Marketing | Brands Marketing

Eclipse Hotels' brand marketing is the art/science of making the right impression on prospectsive guests. It's the active process of discovering, developing and bringing the right image and identity of all our brands to the corporate, leisure and individual marketplace.

The combination of organic brand marketing (like Search Engine lostings on the Internet and effective mouth to mouth propaganda through our guests) combined with advertising and feature rich web presntations and global distribution for our brands and hotels combines the complete process of researching the market and engineering its presentation at optimal times and places.

A marketing plan, like any business plan, must address three components - strategy, organization and capital. Strategy outlines the vision for the future; organization addresses the people requirements, the skills and the processes; and finally capital deals with how financial resources can be deployed and what return they can expect. In brand marketing, these areas are especially relevant in view of the large amounts of capital that tend to be deployed in the constant search for the guest and in the efforts to develop and retain customer loyalty.Through Eclipse Hotels' effective brand marketing new guests are sought and found and existing guests are retained for all our branded properties.