Sobriquet Hotels, Resorts & Palaces

The Sobriquet luxury hotel brand was conceived as an independent group of ultra-luxury Hotels, Resorts and Palaces rooted on Arabic and Asian traditions of excellence.

Sobriquet establishes the true meaning of luxury while combining this with today’s conveniences of technology and the unique human touch in service of Sobriquet.

The Sobriquet Standards...

• Is what defines the foundation of Sobriquet and encompasses the values and philosophy by which we operate the brand.
• A Sobriquet is the place where the convenience and comfort of our guests is the highest mission of all employees.
• Sobriquet guarantees the finest in personal service and facilities for all guests so they can always experience a refined, luxurious, yet warm ambience.
• Sobriquet is to create the refuge of timeless elegance, extraordinary taste, and unrivaled care and courtesy that simply cannot be found elsewhere.